Video Wednesdays
       
 
Title
  Nice & White (School) Performance
Year
  2004
Duration
  4 Mins
Concept& Direction:
  Kiran Kaur Brar
 
 
This Video Documents A Performance/ Happening Carried Out In One Of Four Locations Punjab. This Particular Video Documents The Outcome Of The Performance Carried Out In A Sixth-Form School For Girls.Wearing White Face Paint, I Promoted A Fictive Cream ‘Nice & White’, Claiming It Could Make Even The Darkest Skin, ‘Nice And White’. The Title Of The Work Satirises An Existing Cream, Which Encourages Women To Conform To The Prevailing Ideal Of Beauty By Whitening Their Skin. By Removing The Audio, The Video Attempts To Go Beyond Documentation, As It Denies The Viewer An Explanation Of The Footage. In Doing So, The Work Magnifies The Absurdity And Confusion Of The Event.
The Three Questions At The Beginning Of The Video Contribute To This Lack Of Translation, As The Questions Are Left Unanswered