| Video
Wednesdays |
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Title |
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Nice
& White (School) Performance |
Year |
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2004 |
Duration |
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4
Mins |
Concept&
Direction: |
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Kiran
Kaur Brar |
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This Video Documents A Performance/ Happening Carried
Out In One Of Four Locations Punjab. This Particular
Video Documents The Outcome Of The Performance Carried
Out In A Sixth-Form School For Girls.Wearing White Face
Paint, I Promoted A Fictive Cream ‘Nice &
White’, Claiming It Could Make Even The Darkest
Skin, ‘Nice And White’. The Title Of The
Work Satirises An Existing Cream, Which Encourages Women
To Conform To The Prevailing Ideal Of Beauty By Whitening
Their Skin. By Removing The Audio, The Video Attempts
To Go Beyond Documentation, As It Denies The Viewer
An Explanation Of The Footage. In Doing So, The Work
Magnifies The Absurdity And Confusion Of The Event.
The Three Questions At The Beginning Of The Video Contribute
To This Lack Of Translation, As The Questions Are Left
Unanswered
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